Ubiquity

I recently came across a powerful and extremely inappropriate advertisement for a cologne for men. The advertisement was a cologne ad by Tom Ford that said, “The first fragrance for men by Tom Ford.” What grabbed my attention so quickly was how the product was placed in between a woman’s legs, and might I add she was naked deeming this ad exceptionally inappropriate. Not to mention, dating back to the documentary about advertising we watched in class and how it portrayed women, the advertisement made women pure sex objects and nothing more. It was as if the ad was telling me that women are for their use and amusement.
I think this ad uses ubiquity because it grabs the consumers attention with strong appeal and it is personal for male use since it is an advertisement for a male cologne. However, it also grabs the women’s attention making her think, “wow all women look like this I need to work out more.” Therefore, it grabs everyone’s attention but is personally placed towards adult males.
It exemplifies this ubiquitous appeal by its graphicness and nudity while singling out that it is specific for men. This is a common characteristic of advertising, although, it is not the most respectable and modest it is one of the most powerful, in my opinion.