In Classical Hollywood, the studio system was a distinct and potent part of the industry. The studio system is what defined the era, in my eyes, since it had so many key elements that set it apart from any other. On example of the studio system was there use of Stars. Stars were more than just actors in a hit film, but they were advertisers for the company from which they were owned.
The use of Stars, such as Humpfrey Bogart or Lucille Ball, made films less about the quality and more about the quantity, or the number of viewers or money it brought in. People began to go to the movies to see their favorite stars regardless of what the movie was. The public could identify with a Star and followed their films. This made it more profitable for the production companies since the quality was less they wouldn’t have to spend as much money making the film and consequently they would generate a lot of revenue from it. These companies were savvy and rolling in the big bucks.
For example, when you went to a cinema the Star in the film was more important than the film itself since that’s who the audience identified with. Because of this you would see the stars name written above the title and generally in a larger font too. The genre, the company, the content was no longer the main factor it was all about the Stars in Classical Hollywood.
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